The design of your website needs to match the voice of your brand and produce results. Our expertise is in the cross section of these two goals.
User Experience Design
User Interface Design
Our core competency and what we’re best known for are our web design capabilities.
And the core principle that drives our design is empathy.
In order for us to build a website that works well for your users (customers and prospects), we must empathize with them. To do this we analyze and put ourselves in the shoes of every avatar who is going to use your website and consider what their individual goals are.
Once we understand their intentions we build the site around these and your organization’s goals.
We begin all of our client interactions with a phone call or in-person meeting to establish whether we'd be a good fit or not. We’d don’t accept every project nor do we expect to be the best fit for every client. We’re transparent, ask hard questions, and make sure all expectations are set properly from the start.
Once we establish there’s digital and real world chemistry, we begin our projects with a thorough Discovery Process so we can determine what’s going to be the most effective strategy for your website and organization.
The first meeting we dive deep into what your business is all about and the goals you’re trying to achieve.
We start at a high level, discussing your company culture, who your customers are, the feelings your product/service offers your customers, the impact it makes, and what your X-Factor is. This way we create a website that you’re not only proud to show off, but more importantly, aligns with your goals and produces the results you’re looking for.
This results in a Discovery Document.
A few pages from a Discovery Document
After the Discovery Process, we begin thinking about the user experience of the website. We ask ourselves how the users are going to interact with the website and how we want them to interact with it.
To accomplish this we begin with low fidelity wireframes which act as the blueprint of the website. Just like you wouldn’t build a house without first knowing how the structure will be built you can’t build a great website without knowing what the framework will be.
A user flow diagram to blueprint the user experience
Designing the user interface is the fun part where our creative and artistic side gets to meet the science of design best practices. We pull from our creative brain to match the colors, style, and feel to your brand and implement proven design tactics that get users to take certain actions.
The user interface we designed for Ntact
This is where your brand message is anchored and/or the sale solidified. Our professional copywriter will sit down with you for a shortened one-hour Discovery Process to learn more about how your users speak and think about your product, service, and industry.
Depending on the goals of your website this is also crucial to search engine optimization and could be the difference between ending up on the first page of Google or nowhere to be found.
If there's one thing users are good at, it's breaking things.
Part of creating a successful website, especially when it's a new web application, is testing and analyzing how users interact with it.
Some elements of the design are based on best practices and website norms which users follow without fail. However, when the purpose of the site is to generate leads or sales, or the experience of the website is new to users (a new education platform for example), then it becomes necessary to see how users are interacting with the website to optimize it.
Optimizing can mean doing a better job at turning users into leads or making improvements to the experience of the site so the users can more easily achieve their goals.
To make these optimizations, we combine multiple analytics software to see how the users engage with the website.
Heatmaps we use to analyze a website
A user recording we use to analyze the user experience
LET'S GET STARTED
Your website works for you 24 hours a day, 7 days a week, 365 days a year and the foundation is the web design. Whether you’re in our hometown of Sacramento or next to our client in Florida, we would love to hear from you and get started.
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