WHAT IS USER EXPERIENCE?
"User experience" or "UX" encompasses all aspects of the end-user's interaction with the company, its services, and its products.
The first requirement for any great user experience is to meet the exact needs of the user, without any friction for the user.
Next, comes simplicity and interaction design that produces a digital experience that’s a joy to use. True user experience goes far beyond giving customers what they say they want or checking off a list of features. In order to a achieve high-quality user experience in a company's offerings, there must be a seamless merging of multiple disciplines including engineering, marketing, graphic design, and interface design.
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